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November 13, 2008

Marketing Leadership: "Why Mentorship Matters."

Rick

PHILADELPHIA - Yesterday, I was flying to Philadelphia and reading the latest issue of "Success" magazine on the plane (Dec '08).

Several different, unrelated articles caught my eye, primarily because of a common thread running through each one.  The magazine issue itself did not have a theme, per se, but I spotted one.  It lunged at me.  Jumped off the page.

See if you can nail it in these five stories.  The same critically important "leader skill" is embedded in each one.

And you need to have it.

First...

Steven Spielberg's creative genius got an early start.  When he was just a kid, he created little stories as he filmed family trips, pets and friends.

To encourage him, his parents brought home a projector, rented movies and showed them to neighborhood kids on summer evenings.  Enterprising young Steven charged each kid 25 cents admission, and he donated all the money to charity.

This launched his movie career.

At 13, he created a 40-minute film, "Escape To Nowhere".  At 16, a 140-minute sci-fi adventure, "Firelight".  And when he was a Boy Scout, he borrowed his dad's 8mm camera and made a 9-minute film called "The Last Gunfight", to earn his photography merit badge.

Second...

TV cook Rachel Ray was shocked the day The Food Network handed her a $360,000 contract -- barely 24 hours after she did a brief food segment on the "Today" show.

And she's done very well since, parlaying that into broadcast stardom and guest shots on TV shows all over the dial.

All the while proclaiming she's a good cook, but not a chef, and has no formal culinary training.

She never BS'd the network, nor her audience.  Her "everyman" quality, frankly, is just what the TV execs were looking for, and she hit a grand slam with viewers.

Where'd she get that honest streak?  From her mother and mentor, who taught her "Decide who you are and don't try to pretend that you're something other than that."

Third...

Advertising mogul and host of TV's hit show "The Big Idea", Donny Deutsch tells of a talent producer for his show who had a dream of starting an image consulting business, but was befuddled on where to start.

Rather than kick her butt out the door for announcing she'd rather be doing something else, he helped her instead.  Advised her to take the next 10 weeks to shop for 10 different friends...for free... all so she could build a portfolio of satisfied clients.  Then beginning with #11, start charging.  A lot.

Twelve months later, she left to start her own company.  Deutsch's farewell gift?  A segment on his show that rocket-launched her business.

Next...

Mitch Albom, sportswriter for the Detroit Free Press and weekly contributor to ESPN-TV's "The Sports Reporters", has written three books.

Each became a worldwide best-seller.  Each got made into a TV movie.

And each one is about his mentors.

He wrote "Tuesdays With Morrie" about Brandeis University sociology professor Morrie Schwartz.

"The Five People You Meet In Heaven" included the protagonist, his Uncle Eddie.

And "For One More Day", his own mom served as the inspiration for the mother character.  His two most profound mentors, he says, were his mom and dad.

And finally...

NFL football star Warrick Dunn is considered one of the most charitable athletes in professional sports.  He buys homes for single mothers working multiple jobs -- and to date, he has put a roof over the heads of 78 single parents and 205 children.

Wow.  That'll activate the tear ducts.

He says none of his sports accomplishments can match the feeling of giving the keys to a home to a woman who has worked her whole life and never been able to afford one.

His inspiration?

His own mom, a Baton Rouge police corporal, who was shot and killed in an ambush while working a second job as a security guard -- leaving Warrick, the oldest at 18, to become man of the house to five younger brothers and sisters.  His mother's humble soul and proud spirit guided him in her absence.

She never owned a home.  Could never afford the down payment.

He's now fixing that for women just like her.

There.  That's all five.

Did you spot it?

Did you see the common thread running through the lives of those five leaders?

It's mentorship.

It's a leader helping someone less skilled, less able, more junior, more unsure.  To find her way.  To fulfill his dream.  To deal with the difficulties of life.  Guiding.  Teaching.  Encouraging.  Caring.  Setting the table for success.  And providing a sympathetic shoulder when plans go south.

Spielberg, Ray, Albom and Dunn each had mentors.  And enjoyed the benefit of aid and counsel from a master.

And Deutsch is a mentor.  He dramatically improved the life of a colleague.  In fact, his TV show has mentorship as its underpinning -- sharing stories of success that encourage others to break the shackles of their own lethargy.

It doesn't get any more personal than mentorship.

It's one-on-one, baby.

I contend that, in all my years on this planet, my greatest personal growth and development, in business and life, has come -- not from books or CDs.  Not from seminars or workshops.  Not from listening to speeches, sitting in training classes, or attending webinars.

Oh, make no mistake, I'm a high-volume student and user of all those.  Have been for 30+ years.  And every one has provided me an unending wealth of knowledge, inspiration, and actionable data.

But my greatest leaps in learning...

  • have come from one-on-one mentorship...
  • by a trusted leader, friend, colleague, coach, or relative...
  • in private conversation.

That's where the gold is.

How about you?  Take a look at your own life.  I'm sure you can point to one or two people who have blessed you with their love, encouragement, and caring guidance.

But let's shift gears to something even more important.

LESSONS & ACTIONS FOR YOU:

What are you doing to actively mentor others?

To inspire their self confidence.  To help them identify and live their dreams.  To launch them into action.  To be their rock of Gibraltar when they stumble and fall.

There are few gifts so precious you can give another.  And as a leader, frankly, it's not just a nice thing to do.

It's your obligation.

It comes with the territory of leadership.  In my world, if you're not mentoring, you're not leading.

Here are seven suggestions for effective mentoring:

(1)  Listen more than you speak.  Listen for where the pain is.  Listen for where the dreams are.  It'll help you make it all about them, not about you.  Listening builds trust, and you can't be a successful coach without it.

(2) Emphathize. When your mentee has a setback, it's helpful to share a story of when you faced a similar experience.  And how you rebounded.  When we hear that our heroes have failed too, it serves as inspiration to get back on the horse and ride again.

(3) Help them find their passions.  Not just what they're good at, but what electrifies them with excitement.  Lots of people have a talent, but don't enjoy it.  You can help them two ways.  Find what REALLY turns them on.  Or realize the passion they already have for what they do, but just didn't see it.  Hold up the mirror.

(4) Show tough love when it's called for. Good coaching requires delivering bad news, too.  Holding firm boundaries.  Pushing them into uncomfortable terrain.  Saying what needs to be said to move them past their roadblocks.  Taking the risk they won't come back.

(5) Lead by example.  If you recommend one thing, but do another yourself, you're done.  Credibility shot.  Game over.  Walk your own talk.  That's the definition of integrity.

(6) Formalize it. Schedule regular time to be with your mentee(s).  Don't let it happen by chance -- it won't.  We're all too busy.  Schedule consistent, regular time each day or week or month.  Block it on your calendar.  Treat it as one of the most important meetings you'll have.  I recommend all leaders have coaching meetings -- not less than monthly -- with each direct report one-on-one.  Unplug the phone, take no emails, allow no interruptions.

(7) Make them write it down. Their passions, their values, their goals, their actions, their deadlines.  All of it.  Don't accept the flimsy "It's okay, I'll remember it" excuse.  That's BS.  Winners write down their plans and commitments -- it shows laser-focused intent.  I've told clients for years "If you don't write it down, you're just screwing with yourself.  Get serious, commit it to paper, or let's move on and talk about something that IS important to you."

Like all tasks worth doing, mentorship -- done right -- involves a disciplined, structured process.  It ain't happenstance.

Put that structure in place for those YOU mentor.  Your employees.  Fellow team members.  Friends.  Children.

Yes, leadership from a distance has value.  But limited.

Have the guts to get up close and personal.
__________________________________________________________

Rick Houcek is a regular contributor to ExecutiveSearchAtlanta.com.  Rick facilitates off-site strategic planning retreats, helping CEOs and Leadership Teams create high-impact plans that overcome the crippling effects of lousy execution and get successfully implemented.  His Power Planning strategic process drives action through his Escape-Proof Accountability system.  It's ideal for small and mid-size businesses.  To bring this potent weapon to your team, contact Rick by phone, fax or email.  Visit his web site at Soar with Eagles.com.  Ask about his 100% No-Risk Guarantee.

September 01, 2008

Top 3 Interview Questions

Rick ATLANTA - You can read all the "how to interview" books and articles you want, but my favorite three questions are ones I made up more than 20 years ago, that I've never seen written anywhere, and I've never been coached to use.

And if, by chance, they ARE written somewhere, I promise you, I've not seen them.  (Though truthfully, it would shock me if no one else has ever thought of them.)

They stem from my ever-growing frustration over the pitiful lack of "new learning" that's going on in this world.

Seems the vast majority of two-legged, upright Homo sapiens are quite content with whatever level of knowledge they acquired from their last class in college or high school -- and haven't attended a workshop or seminar, cracked a self-help book, or even peeled the shrink-wrap off an educational CD -- since their final school bell rang way back when.

And it pisses me off.

I have no empirical data on what percent of people willingly and routinely self-engage in new learning tools after leaving school -- although the data likely exists somewhere -- but I'm certain it's a discouragingly small number.

Has to be.  The visible evidence surrounds us daily.

Just look at the staggeringly high number of people who have lousy people skills.  No leadership ability.  Weak managerial skills.  No business acumen.  Little common sense.  An inability to negotiate effectively.  No drive, determination or tenacity.  Little self esteem or confidence.  Don't communicate well.  Can't manage their own money.

And are taking no action to acquire the skills or obtain the knowledge on these topics that could turn their life around and improve their job status.

When lo and behold, it's all immediately available to them -- from a vast range of sources.  In multiple learning media formats.  Compiled by experts with hands-on experience.  At very reasonable costs.

In short, it's plentiful in supply, easy to get, cheap to buy.

Yet they don't seek it out.  Won't buy it.  Or choose not to use it.

Instead, countless numbers of low-achieving drones spend inordinate amounts of time thumbing video games, watching mindless TV, drinking at bars ... well, you get my point.

From all this visible data, you have to reach the same conclusion I have -- that the majority of world inhabitants have some knowledge gained through formal school education -- but once school gets out, mindlessly transition into "life idiots" with no additional learning.  With each passing day, they gain in age, but remain static in brainpower and initiative.

Treading water.

And sooner or later -- whether at age 18 or 23 or 41 or 56 or older -- DING DONG! -- they show up in a business suit at your company's door looking for a job.

Some of them interview like a champ, mask their ignorance well, and get the job.

Then suddenly, their lifelong lack of self-initiative for new learning becomes your new performance problem.  Congratulations.

So...

I got fed up.  Sick to death of it.  And did something about it.

In the late 1980s, I overhauled my entire interview style, format, and questions.  To flush out who is -- and who isn't -- a self-starter and lifelong learner.

It's too long to tell all of it here, but I do want to share three killer interview questions that can help you avoid this epidemic problem.

LESSONS & ACTIONS FOR YOU:

As company president -- and the final authority and chief steward for making sure we invited only high-flying eagles into our nest -- I started asking job candidates this question:

"Tell me the names of your five favorite self-improvement authors."

Yeah, you guessed it.  I wanted to know if a candidate freely engaged -- on her own nickel -- in her own time -- in ongoing, repetitive self education.

Frankly, I didn't give a horse's hind end if the authors they named wrote books on stamp collecting, paper training puppies, or building model trains in your basement -- as long as they could name five.

I just wanted tangible proof they were constant seekers of new learning.  I figured five was enough.  That if they could name five, they probably knew a lot more.

Sure, I admit, I was most impressed if -- and was hoping -- their choices revolved around learning that was applicable in the workplace.  But I would accept it if not, because the HABITUAL BEHAVIOR was there.

The result of asking this question was downright frightening.  Mind-boggling actually.

Even today, I shudder remembering the early days of asking -- and seeing blank stares, glazed eyes, and speechless mouths.

Stutter.  Stammer.  I stumped 'em.

After enough rejections, I realized most people had never before put the two words "self" and "improvement" together in the same sentence -- let alone next to each other.

To be fair, I did get several who rattled off names like Napoleon Hill, Dennis Waitley, Les Brown, Zig Ziglar, Stephen Covey, Jim Rohn, Brian Tracy, Earl Nightingale, Ken Blanchard, Deepak Chopra, Roger Dawson, Paul Meyer, and more.

Not many, but some.  These were the people I was looking for.  The cream.

But then, I realized the flaw in my own question:  Even of those who do read, few actually apply.

I needed to go deeper.

So I expanded my favorite ONE question ... to THREE questions.  In addition, I changed the first question -- expanding it beyond just authors.

So, here are my favorite three interview questions -- in the sequence they are asked:

(1)  "Tell me the names of five people in your life from whom you learned the most valuable life lessons."

Allow them to answer, then ask...

(2)  "Tell me one life lesson you learned from each one -- five in total."

Allow them to answer, then ask...

(3)  "Please give me one recent example -- five in total -- demonstrating your use or application of each of the five lessons."

Then sit back, shut up, and watch 'em squirm.

And now I'll reveal a secret: Their answer to THAT question -- the last one -- is the only answer that matters.  Ignore the first two.

Why?

Because the first answer shows only that they listened.

The second demonstrates only that they remembered.

But the third ... it shows they applied.

And that pattern of behavior -- applying what's learned -- is worth gold to you as a leader.

By the way, as you may have surmised, if you get no answer to Q1, nix the next two.  They become pointless.  Likewise, if you get no answer to Q2, nix the last one.  Again, pointless.

Would you be surprised to learn that I actually terminated interviews if they had no answer?  It's true.

Think about it.  Why would I want someone whose work would directly or indirectly impact our valuable clients ... who has to be told to learn?   I didn't.  I wanted people for whom taking the initiative to learn was already an integral part of their everyday behavior -- even outside the workplace -- at their own expense -- with no nudging, prodding, begging or forcing.  It was already who they were.

Isn't that what you want too?  A pre-established pattern of self-learning?

Well then...

Stop settling for mediocre.  Why not give the three questions a shot?  Just be prepared for disappointment in a high percentage of candidates.

Remember, eagles don't flock.  You find them one at a time.
__________________________________________________________

Rick Houcek is a regular contributor to ManagementRecruiter.com.  Rick facilitates off-site strategic planning retreats, helping CEOs and Leadership Teams create high-impact plans that overcome the crippling effects of lousy execution and get successfully implemented.  His Power Planning strategic process drives action through his Escape-Proof Accountability system.  It's ideal for small and mid-size businesses.  To bring this potent weapon to your team, contact Rick by phone, fax or email.  Visit his web site at Soar with Eagles.com.  Ask about his 100% No-Risk Guarantee.

October 19, 2007

City Slogan is Finally Retired

ATLANTA, GA - Lara Ries, well-known branding expert, has an excellent post on Atlanta's recently retired city slogan "Atlanta: Every day is an opening day."  I'm a native Atlantan, and that slogan has always made me cringe.  Seriously.  The day I heard it, I had the exact same feeling as when a lousy politician gets voted into office and I begin to silently count the days until the next election.

Laura's post not only recaps the weaknesses of Atlanta's "Opening Day" slogan -- but she does a nice job of taking our city's leaders to task on their failure to embrace Atlanta's well-known handle, "Hot-lanta."
clipped from ries.typepad.com

One of the silliest rationales for not using the slogan “Hot-lanta” is that city leaders are afraid to remind people how hot it is.  What?  It would be like ignoring the rain in Seattle, the fog in San Francisco or the gridlock in New York.  The best way to deal with a negative is to turn it into a positive.

Here, here.  Joe Cossman, the marketing genius behind the Ant Farm, always told his underlings, "If you can't change it -- promote it!"  Laura goes on to compare Atlanta to other famous brands that have promoted their negatives as benefits:

  • Listerine: The taste you hate twice a day.
  • With a name like Smuckers, it has to be good.
  • Avis is only #2 in rent-a-cars, so why go with us? We try harder.

According to Laura, "Hot-lanta is a slogan that deals with the negative and turns it into a positive."

I agree totally.  And let's not forget that the term "Hot-lanta" already exists in the mind of the average consumer.  As Mark McCormack used to say, "There's nothing easier to sell someone than their own idea."
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October 15, 2007

Marketing Job Search Tip

ATLANTA, GA - I saw this today and I thought about how tough it can be sometimes to find a new marketing job.  But this page on the Emory website made me smile.  If you are a job seeker, bookmark this page for your own sanity.
clipped from www.des.emory.edu

Johnny Unitas' first pass in the NFL was intercepted and returned for a touchdown.  Joe Montana's first pass was also intercepted.  And while we're on quarterbacks, during his first season Troy Aikman threw twice as many interceptions (18) as touchdowns (9) -- and he didn't win a single game.  You think there's a lesson here?


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October 13, 2007

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